LinkedIn workshop for sales teams whose buyers search them first
Before a B2B buyer takes a call, they search the seller's name. I'm Bhavik Sarkhedi, a serial entrepreneur with three bootstrapped exits, and this workshop shows your team what LinkedIn, Google and AI answer, then fixes it in the room.
- Half-day or full-day
- B2B sales and marketing teams
- In person or online
- Fee on request
Your pipeline depends on what a name search shows
A B2B deal starts before the first call. The buyer gets a meeting invite from someone they have never met, so they search that person's name and open the LinkedIn profile. Some ask ChatGPT or Gemini as well. What they find decides whether they arrive prepared, arrive late or cancel.
Most sales teams have never looked at themselves from the buyer's side. The profile describes the job the seller wants next. Google shows a previous employer. An AI tool confuses the seller with someone who shares the name. Each of these can be fixed, and most can be fixed in one working session.
How I explain LinkedIn, in three videos
Play one. If the way I explain it works for you, it will work for your sales team.
The method
I call it Person Engine Optimization. It joins two skills that are usually taught in separate rooms by separate trainers.
A LinkedIn trainer improves the profile. An SEO consultant improves the company website. Neither one checks what the buyer sees when they type your account executive's name into a search box, and that is the search that happens before every first meeting.
What the team does in the room
The buyer's view
Everyone searches a colleague's name on Google, on LinkedIn and in one AI tool, then writes down what a stranger would conclude in 15 minutes.
The profile, rewritten for the buyer
Headline, About and Featured are rewritten on the spot so they answer the buyer's question: can this person solve my problem?
The sources Google and AI read
We list the pages that describe each seller, such as the company bio, old profiles and event pages, and correct the ones that are out of date.
A posting plan a seller will keep
Each person leaves with a month of post topics taken from their own deals and their customers' questions.
| Half-day | Full-day | |
|---|---|---|
| Covers | Parts 1 and 2 | All four parts |
| Best for | A fast reset before a campaign, a launch or a trade show | Teams that sell on trust: consulting, SaaS, professional services |
| Each person leaves with | A rewritten profile, checked by me | A rewritten profile, corrected sources and a posting plan |
Fee on request. The same workshop for leadership teams is on personengineoptimization.com, and the version for HR and people teams is on peopleengineoptimization.com.
What to prepare
- A laptop for each person, signed in to LinkedIn.
- The team's current LinkedIn addresses, sent to me a week ahead so I can read them first.
- Two or three real deals in progress, so the practice uses live buyers.
I read every profile before the day. The session then starts from what your buyers already see.
Who walks into your training room
Drag to turn it
Who runs the workshop
I'm Bhavik Sarkhedi, a serial entrepreneur based in Ahmedabad. I built and sold three companies without outside money, and LinkedIn is still where most of my own buyers find me. I wrote about that in my founder note on this site.
I use the method on my own name first. Google shows a verified Knowledge Panel for it, and I check what AI tools say about me the same way I ask your team to check.
- Dad of AdAn advertising agency, and my first exit, in 2021.
- Write RightTwo people at the start, seventy-five at the sale in 2023, and no investor at any point.
- BlushushExited in October 2026.
My work has been featured in The New York Times, Forbes, Fast Company, HuffPost and Entrepreneur, and I have written 21+ books.
Need a keynote for the whole company instead?
The workshop works for one team. For a sales kickoff or an all-hands, the same idea runs as a keynote: Person Engine Optimization, how Google and AI get to know your name. My speaker page has both talks, and I keep a shortlist of other LinkedIn keynote speakers for events that need a different voice.
Read next on Supersonify
“One-time LinkedIn optimization is filling all those empty voids.”From my video: LinkedIn optimization vs LinkedIn personal branding, explainedWatch the videos
Questions sales leaders ask
Is this LinkedIn training or sales training?
LinkedIn and search training for people who sell. I teach what a buyer finds when they look your sellers up and how to fix it. Closing and negotiation stay with your sales trainer.
How many people can join?
One sales team, or a sales and marketing team together. I keep the group small enough to check every profile myself.
Do we need Sales Navigator or other paid tools?
No. The session uses free LinkedIn accounts, Google and one AI tool such as ChatGPT or Gemini.
What is your fee?
Fee on request. Email the date, the city and who is in the room, and I reply with the fee and my available dates.
Can you run it online?
Yes. Online, the team shares screens in small groups and I still check every profile before we finish.
Do you also give keynotes?
Yes. The keynote is Person Engine Optimization: how Google and AI get to know your name. It is on my speaker page.
Send me your team size and your next sales event
I reply with the fee, my available dates and the format I would choose for a team like yours.
bksarkhedi78@gmail.com
