Blushush, which I co-founded in London in 2025, is now my third exit. The studio carries on with its brand, Webflow and marketing work, and I'm proud of my part in building it.
From here I'm going all in on Solo Not Small. The initiative is for solopreneurs, solo founders and small business owners, and one of its ten lessons is about LinkedIn. That lesson is what this note covers.
More people run a business alone
When I started Write Right in 2016, a serious company meant hiring people. The official counts say that view is out of date. The US Census Bureau counted 30.4 million businesses without employees in 2023, about a third more than in 2012, and the British and Australian counts rose as well.
Lesson 04: LinkedIn that brings work
A one-person business has no sales team, so buyers have to find the founder. My buyers do that on LinkedIn. Lesson 04 of Solo Not Small builds posts from real client conversations: you write the draft, and AI edits it without inventing the story.
The routine is plain. Pick the one thing you want to be known for and say it from a new angle in each post. Keep the profile ready for the visit that matters, and answer comments the same day. Then count what turns into a conversation, because connection requests per booked meeting tells you more than likes do. When someone accepts and goes quiet, this is what to send next.
The profile matters as much as the posts. When a buyer clicks through, the top of the page should say who you help and what you do for them in one sentence, which is the work of Lesson 03.
Fourteen seconds on the one change that matters: pick one thing you want to be known for and say it from a new angle in every post.
Two numbers are worth watching each week: how many profile visits came from your posts, and how many of those visits became a conversation. Likes tell you a post was seen. A message tells you someone might buy.
A solo founder also has an advantage on LinkedIn that a large team lacks. Buyers can read the founder's own words and message the person who will do the work. Supersonify writes for B2B teams, and the same order of work holds as a business grows: a LinkedIn programme in order, then what to outsource and what to keep in house.
My recordThree bootstrapped exits in five years: Dad of Ad in 2021, Write Right in 2023, Blushush in October 2026.
If you are a solo founder and LinkedIn gives you likes but no work, Lesson 04 is where I would start.
Get found without a sales team
Solo Not Small covers LinkedIn, your website and being found on Google and AI, one lesson at a time.
See Solo Not Small →Common questions
When did Bhavik Sarkhedi exit Blushush?
In October 2026. The studio I co-founded in London in 2025 keeps running.
Is LinkedIn enough for a one-person business?
For me it is the main channel, because my buyers spend time there. It works best alongside a website and a clear presence on Google and AI, and Solo Not Small has a lesson for each of those.
How many one-person businesses are there in the US?
30.4 million in 2023, up from 22.7 million in 2012, according to US Census Bureau figures reported by Forbes on 24 October 2026.